Who do you optimize for?

It’s a fairly well-known fact that search engines (especially Google) factor in website speed in how they rank your site in search results. With that in mind, do you still optimize website speed for your users? Or do you do this more to cater to SEO? I’m particularly curious after reading this post on creating the illusion of speed where one of the proposed actions is to “Pretend to work, even when you don’t” (they don’t actually encourage you to “lie” to your users, if anything the heading is a poor choice of words).  The article is clearly targeted at optimizing for the user and does offer some interesting techniques to use.  However, much of it seems like putting lipstick on a pig. Let me know your thoughts in the comments below.

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